Market Linkage & Value Realization
Problem Statement
Farmers lack bargaining power and market visibility. They rely on intermediaries who dictate prices, often leading to minimal profit margins. There is no unified platform to showcase inventory availability to bulk buyers or consumers before the harvest, preventing efficient supply chain planning.
Innovation Opportunities
- Build integrated digital marketplaces and inventory forecasting platforms. Tools should allow farmers to list "upcoming harvests," connect directly with retailers/exporters, and aggregate produce from multiple small farms to meet bulk orders.
Use Case Example
Concept:
"Farm-to-Fork Aggregation Platform."
Scenario:
A group of mushroom farmers uses an app to list their expected yield for next week. A city-based supermarket chain sees the aggregated quantity available and places a pre-order at a fixed fair price, bypassing the middleman agent.
