Branding and Value Addition Limitations (Market Linkage)

Problem Statement

Farmers and FPOs lack the capacity, skills, and technological tools to perform high-level value addition (secondary processing) and create successful, distinct market brands for their products.

Innovation Opportunities

• Capacity Building and Digital Learning Platforms: Virtual reality or mobile video-based training modules on advanced post-harvest techniques, food safety standards, and value addition processes (e.g., minimal processing).
• Value-Add Technology Access Platforms: Solutions to facilitate the sharing, leasing, or subsidised access to specialised value-addition machinery (e.g., advanced packaging, IQF freezing).

Use Case Example

A group of women entrepreneurs in a village accesses an online module for setting up a small-scale fruit dehydration unit, including SOPs and equipment sourcing links.