Lack of Digital Market Access (Bidding & Selling)

Problem Statement

Many farmers and FPOs still lack the knowledge and technical access to effectively participate in digital national markets (like e-NAM) or utilise modern e-auction and digital marketing channels.

Innovation Opportunities

• Simplified eNAM Integration Tools: Mobile-first, vernacular interfaces that simplify the process for FPOs to list, grade, and transact their produce on national electronic marketplaces.
• Digital Marketing and Catalogue Tools for FPOs: Solutions that allow FPOs to easily create professional digital product catalogues and conduct targeted digital marketing campaigns to potential buyers.

Use Case Example

A spice FPO uses a simplified mobile dashboard to upload the quality report and photograph of their latest stock of cloves and list it simultaneously on the state's e-auction platform and a B2B marketplace.