Distribution and Transparency Gaps (Traceability in Supply Chain)

Problem Statement

Lack of real-time visibility and traceability throughout the distribution chain makes it difficult to pinpoint quality issues, ensure fair pricing, and meet the rising demand for product origin information.

Innovation Opportunities

• Cold Chain and Condition Monitoring Systems: IoT-based systems for real-time tracking of temperature, humidity, and location of produce inside refrigerated and ambient vehicles during long-haul transit.
• Blockchain-enabled Traceability Systems: Secure, tamper-proof ledgers to record every transaction and handling step, ensuring end-to-end transparency from farm gate to retail shelf.

Use Case Example

A shipment of exotic vegetables is flagged for a temperature deviation during transit, which is automatically recorded in the blockchain. The buyer can review this anomaly before accepting the shipment.