Quality Control, Branding, and Awareness Gaps for Local Produce

Problem Statement

Local produce often lacks standardised branding, verifiable quality marks, and effective consumer awareness campaigns, limiting the ability of farmers/FPOs to command premium prices in domestic and export markets.

Innovation Opportunities

• District-Level Accredited Lab Integration: Digital systems to link common service centres/FPOs directly with NABL-accredited labs for affordable, fast residue and quality testing.
• Digital Branding and Storytelling Tools: Platforms and templates that enable FPOs to easily create verifiable digital narratives (traceability, quality reports, farmer profile) to market their branded produce to consumers.
• Consumer-Facing Transparency Platforms: Solutions that allow consumers to scan a QR code on a product to view its traceability, quality certifications, and the farmer/FPO responsible for production.

Use Case Example

A consumer scans the QR code on a pack of cardamom. The app shows the residue-test report from a certified lab, the FPO that processed it, and the specific farm cluster where it was grown.